Why Hire an Auto Broker instead of going to the Dealership:

Unless you like to haggle and are willing to spend a lot of time researching not just the cars you are interested in but also pricing, a broker can save you a lot of time and money.
The dealer works for the dealership and his performance is judged by how much money he gets out of you. Repeat business is not as much of of a concern for them, as they sell only one make, and you may be in the market for a different make next time or have moved, etc.
To a broker referrals are everything.  A good broker works for you and looks out for your best interest and gets her next client because you refer a friend or family member because you were so happy with her work.

What does it cost to hire an Auto Broker:

It is seller driven system.  If you consign your car, there is a small fee, but it is less than the difference between private party value and suggested retail value, so you come out ahead and the broker does all the work.
If you buy a vehicle, the broker charges the dealer.  Brokers can work with any dealership, so their loyalty is to you not the dealer.  With experience they have also weeded out the bad apples, and work only with trustworthy proven dealerships.

Consulting:
In addition to saving you time and money a good broker can help you choose the best option for you.  Many of our clients know what they want from the car, e.g. reliability, 4WD/AWD, sit higher, fit the kids and their friends in the car, etc.  We find out what vehicles meet their criteria, provide pros and cons to give them all they need to make a good decision.  In contrast dealers are trained to push the cars they have had the longest as they pay a lot of interest on their inventory.  We don’t have that problem as we custom find instead of keeping inventory.